Marketers are increasingly going to market smartphones to end

toss the checklists and focus on the details

Your users are buying smartphones on their own and using them on your networks. You know this already. But you probably haven buy canada goose jacket thought much about how they are choosing those phones, or about how much this matters.

Consumers faced with the plethora of new devices and platforms currently available are likely to base canada goose black friday sale their choice on form, function, coolness factor and features related to their personal use. Canada Goose online If they hope to receive corporate e mail on the device, they might take note Canada Goose Coats On Sale of whether it is compatible with Exchange. Here the thing, though: It not enough to determine whether a feature is present in a device; you have to take a close look at how well it implemented.

For just about any smartphone canada goose coats on sale you look at, whether the platform is the iPhone, Windows Mobile, BlackBerry, Android or Palm, you Canada Goose sale can find a checklist of features. But are your uk canada goose users sophisticated enough to look below these canada goose outlet surface comparisons? That what IT has to do to understand the canada goose uk outlet real differences between platforms and the distinctions among different canada goose factory sale devices within the same platform, and then to take a close look at the features that matter for canada goose business use and how well canada goose coats they implemented.

My iPhone, BlackBerry, HD2 canada goose store and GoogleNexus One can all connect to a corporate Exchange server. But they differ canada goose clearance sale in canada goose uk black friday what they need to connect and provide different user experiences. For example, each of these devices is portrayed as being compatible with Exchange, but the Nexus One won sync my calendar (even though other Android devices from other vendors will). canadian goose jacket That a bit of a problem for the user Canada Goose Online who purchases a Nexus One from Google and wants to use it in the office. Canada Goose Outlet But it a problem you won recognize by looking at those features checklists. Marketers are increasingly going to market smartphones to end users directly, and they sure aren going to be telling them things like this. That Canada Goose Parka why it IT job to provide the correct guidance to users.

Today mobile devices are referred to as phones, but they are far more accurately described as tiny computers that buy canada goose jacket cheap users carry in their pockets. Unlike laptops, they are often canada goose clearance not corporate assets, but instead are owned by the user. That means the main criteria used in the purchase decision will canada goose uk shop be the things that matter most uk canada goose outlet to the user. But IT has to be ready to help with guidance that will direct those users cheap Canada Goose to devices that, while still cool and meeting their personal needs, will also deliver on key business features such as manageability, security, encryption and the ability to work with corporate systems and data.

Find a way to communicate to users that it not what a given vendor is doing but how they are implementing the features cheap canada goose uk it delivering. IT departments that miss the importance of the how will end up dealing with a lot of unsatisfied users whose smartphones Canada Goose Jackets don work quite the way they expected.

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